Networking giant Cisco has used the GSMA Mobile World Congress in Barcelona to unveil Cisco MOVE, a strategic framework that comprises new solutions aimed at enabling service providers to better manage, enhance and take financial advantage of the rapidly growing volume of mobile video and data traffic.
The new Cisco MOVE (Monetisation, Optimisation, Videoscape Experience) solutions include Cisco Mobile Videoscape, Cisco Service Provider WiFi and Cisco Adaptive Intelligent Routing (AIR). Cisco MOVE solutions represent the next phase of Cisco’s Service Provider Mobility strategy, which enables service providers to better monetise and optimise their networks, while delivering personalised mobile services across wired and wireless networks.
The new Cisco MOVE solutions span the mobile network –from client to network to cloud — and are designed to address the increasing volume of mobile data traffic – particularly video. According to the recently released Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2010 to 2015, two-thirds of the world’s mobile data traffic will be video by 2015. Mobile video traffic will more than double every year between 2010 and 2015.
Cisco claims that for Service Providers, Cisco MOVE solutions enable mobile operators to optimise the flow of mobile video traffic, reducing the associated radio access network (RAN) costs by up to 27 per cent; Offload cellular, video and data traffic onto a WiFi network with the same level of service, enabling new services and revenue opportunities; Provide optimal quality and enhanced personalisation and customisation of the mobile video experience; Enable new business models through network intelligence while lowering costs.
Benefits for Consumers, according to Cisco, include a better mobile video experience optimised for higher quality, better reliability, and enhanced personalisation and customisation; a better WiFi experience with high performance and high reliability, as well as a customised and personalised mobile experience.