Advanced Television

Mobile DTV to reach 61% of US in 12 months

April 8, 2011

Anne Schelle, executive director of the Open Mobile Video Coalition, a coalition of America’s broadcasters, has offered a prediction of the prospects for mobile digital television. “Between those stations already on-air and those who are coming soon, we project that mobile DTV will reach more than 71 million households…in the next 12 months.” That ‘s approximately 61 per cent of the 115.9 million TV homes,” she advised, adding that the number of broadcasters on-the-air with mobile continues to rise, with 76 stations now on-the-air in 32 markets.

Schelle’s predictions came in the run-up to the2011 NAB Show in Las Vegas. Schelle said equipment makers would be showcasing new receivers for the service, among them, the new Valups Tivizen receiver for the iPhone and the iPad; the Clydle iPhone cradle receiver; and portable WiFi devices from Crestech. RCA will also have a new line of portable Mobile DTV sets on hand, and Winegard will display its in-vehicle system.

Categories: Articles, Markets, Mobile, Mobile TV, Research