Advanced Television

Tablets change how consumers engage with content

April 14, 2011

With more than 165 million tablets expected to ship over the next two years, tablets are growing in popularity and changing the way that we consume content. People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices, according to research by the Google-owned mobile advertising network AdMob.

An AdMob survey of 1,400 tablet users and found that:
– 68 per cent of tablet users spend at least 1 hour a day on their tablet
– 77 per cent of respondents report that their desktop/laptop usage decreased after they started using a tablet
– 82 per cent of respondents said they primarily use their tablet at home
– More than 1 in 3 respondents uses their tablet more than they watch TV:

These new usage patterns have strong implications for marketers and content creators. In the AdMob network alone, traffic from tablets has grown 300 per cent in the past six months..

Categories: Articles, Consumer Behaviour, Equipment, Mobile, Mobile TV, Research