Pace in 2010 became the world’s No. 1 seller of set-top boxes in terms of unit shipments on an annual basis, surpassing Motorola, new IHS Screen Digest research indicates. Pace’s STB shipments grew by 21.1 per cent in 2010 to 20.7 million units, up from 17.1 million in 2009. Motorola’s shipments rose only 4.2 per cent to 19 million units, up from 18.2 million in 2009.
“Pace’s strong unit shipment growth in 2010 mostly was driven by huge growth in cable shipments to both North and South America,” IHS said. “Pace has been voraciously taking market share from US incumbents with high-volume deals such as selling boxes to Comcast. The company also fostered new big-volume customers like Net Servicios in Brazil.”
But despite Pace’s strong shipment growth, Motorola held on to the lead in STB revenue. Motorola’s STB revenue amounted to $2.4 billion in 2010, down 9.5 per cent from $2.7 billion in 2009. Pace’s revenue rose to $1.9 billion, up 8.1 per cent from $1.7 billion in 2009. “The US STB makers command higher ASPs for their STBs than their European rivals because they tend to have more established relationships with the high-volume, advanced cable operators in the Unites States. Both Cisco and Motorola benefit from high ASPs associated with Internet Protocol Television (IPTV) boxes, an area that they dominate.”