Advanced Television

3D TV shipments grow 104% in Q1

June 1, 2011

According to Display Research, 3D LCD TV panel shipments increased to 1.9 million units in Q1 2011, jumping 104 per cent from the previous quarter. This growth represents a 3.9 per cent penetration among all LCD TV panels shipped. In addition, panel manufacturers are aggressively working to further increase 3D TV panel penetration in 2011, targeting 16.8 per cent penetration in Q4’11, and 12.3 per cent for 2011.

“LCD TV panel makers are leveraging 3D as an important feature to rejuvenate TV market demand, in the hope that 3D provides a new viewing experience for consumers,” noted David Hsieh, Vice President of the Greater China Market for DisplaySearch. “The addition of 3D is attractive to panel makers because the price premium can help them increase average selling prices. Of course, there are many challenges for the industry in promoting 3D LCD TVs to end users, such as inadequate 3D content, the presence of flicker or crosstalk that can cause dizziness, price, uncomfortable glasses, and confusion about different 3D technologies.”

LCD panel makers have aggressive plans to expand 3D LCD TV panel shipments this year, as they believe 2011 will be the year that is 3DTV’s potential is realised. In Q1 2011, shutter glass type 3D TV panel shipments reached more than 1 million units, while pattern retarder type 3D TV panels followed closely behind with approximately 880,000 units shipped.

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