MTG acquires Olympics rights for Sweden
June 17, 2011
Modern Times Group (MTG) has acquired the exclusive broadcasting rights in Sweden for the XXII Olympic Winter Games in 2014, and the Games of the XXXI Olympiad in 2016. The rights include, but are not limited to, broadcast coverage on free-TV, pay-TV, mobile and the Internet.
A minimum of 100 hours of coverage from the Winter Games, and 200 hours from the Summer Games, will be broadcast on the Group’s Swedish free-TV channels. MTG will use its portfolio of complementary and thematic pay-TV sports channels, which currently comprise Viasat Sport, Viasat Fotboll, Viasat Fotboll HD, Viasat Premier League HD, Viasat Golf and Viasat Hockey to supply any further coverage. Olympic themed programming featuring archive footage will be included as part of regularly scheduled highlights programmes and features to promote the Games and the live broadcasts.