Viasat extends F1, UEFA rights
October 6, 2008
Viasat Broadcasting has concluded a comprehensive new agreement with Formula One Management (FOM) for the media rights to the FIA Formula One World Championship for Sweden, Norway and Denmark. The agreement provides Viasat with free- and pay-TV rights for the 2009, 2010 and 2011 Championships. Viasat already holds the exclusive rights for Sweden and Norway until the end of the 2008 Championship.In Sweden all live-action will be broadcast on the dedicated motor channel Viasat Motor supplemented by delayed coverage of Qualifying and Races on TV6 in prime access. In Norway all live action will be broadcast on the new Norwegian premium sports channel Viasat Sport.