Up to 60 per cent of mobile data traffic is generated by watching video, with Apple’s iPhone driving the demand, according to Bytemobile, traffic management. Itsaid the overall data demand was also likely to intensify as 90 per cent of the total data traffic was currently generated by just 10 percent of mobile data users.
The company said video watched on iPhones generated 58 per cent of data traffic, with phones on the Google operating system Android on slightly less at 52 per cent. Mobile operators have been taken by surprise in recent years by the intense demand for data services, as consumers opt to access the Internet and video on the go.
Some analysts and investors have also doubted whether the operators can fully profit from the change, as they have to invest in their networks to support the demand.