Advanced Television

Sony launches free “3D Experience” on demand

July 13, 2011

Sony Europe has confirmed the launch of “3D Experience”, a new, free of charge on-demand streaming service offering a range of promotional video clips and trial content in 3D. The service is available to owners of 3D capable Sony Bravia LCD TVs immediately after purchase and without registration, and plans to expand to Sony’s 3D capable Blu-ray players and home theatre systems in the near future. The service is initially available in five countries: UK, Germany, France, USA and Canada.

“3D Experience” will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles available at launch. Content available via this service will include highlights of “Wimbledon 2011”, movie trailers and 3D music videos.

Going forward, Sony plans to further expand the content line-up and promote “3D Experience” among content holders as a forum through which to showcase their 3D offerings.

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