Veteran US media analyst Rich Greenfield of BTIG Research, says Google should buy Hulu – though he still refers to the decision to sell as a “mistake of epic proportions”.
Hulu, owned by Comcast, News Corp., Disney and Providence Equity, has reportedly extended the deadline for initial bids to this weekend (Aug 26th). Those bids could go as high as $2 billion, according to several reports.
Greenfield named nine other potential suitors for Hulu — Amazon, Netflix, Dish Network, DirecTV, Apple, AT&T, Verizon, Yahoo and Microsoft. He believes a Google purchase would be best for the industry for two reasons: Google has deep enough pockets to buy more content and programming rights to keep the service flourishing and its increased presence in online content could spur others to do the same.