The investment into Australian content by subscription television platforms and channels has increased to $578.4 million in 2010 from $541.4 million in 2009, show figures released by the Australian Subscription Television and Radio Association (ASTRA).

The seven per cent increase in content investment includes all STV genres covering news, sport, drama, light entertainment, movies, lifestyle, documentaries, music and children’s programming.

Astra CEO, Petra Buchanan said: “The seven per cent increase in Australian content investment by subscription television demonstrates an industry commitment to growth providing opportunity, employment and satisfying Australian consumer demand for local programmes.”

“The $578.4 million investment in Australian content demonstrates subscription television is a significant investor in, and creator of, Australian content. With over 34 per cent of Australians enjoying more than 200 channels broadcast on Foxtel, Austar and Optus STV platforms through their homes and over a million more through hotels, clubs and other entertainment and business venues, subscription television continues to be a growing force in shaping Australia‚s media and entertainment sectors,” added ASTRA CEO, Petra Buchanan.

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