Siemens CMT and Indian media group Zee Entertainment have agreed on a worldwide long-term partnership in the development and establishment of online TV offerings. On the basis of the agreement, Zee TV, one of the leading TV networks in India, will deploy the OTT TV solution from Siemens CMT.
International media group Zee Entertainment will launch more than 100 TV programmes and thousands of hours of on-demand content in HD quality under the brand “Ditto TV”. The service will be accessible on a wide range of different CE devices – and this in all countries in which Zee TV is available: India, UK, USA and the United Arab Emirates. Siemens CMT supports Zee Entertainment by a technology end-to-end solution including content aggregation, protection and delivery.
Ditto TV will be launched before the end of October.