ESPN Player launches in Hong Kong
November 3, 2011
ESPN Star Sports (ESS) and now TV, Asia’s biggest sports content provider, have launched ESPN Player, a broadband sports network with live and on-demand premier sports content, exclusively in Hong Kong.
Following the successful launch of ESPN Player in Singapore and Malaysia, Hong Kong sports fans can now watch ESS’ line-up of sports content through the new broadband service.
ESPN Star Sports’ Managing Director, Manu Sawhney, said, “Hong Kong is a key pay-TV market with a high demand for quality sports programming with strong potential for Internet viewership. This new broadband sports network signifies ESPN Star Sports’ commitment to sports fans in Hong Kong that will enrich their viewing experience with a fresh, relevant and innovative way to engage with their favourite sports.”