Netflix: HBO Go our biggest competitor
December 7, 2011
“They’re becoming more Netflix-like,” Reed Hastings, Netflix’s chief executive, said of HBO Go, which he called “quite impressive.” And “we’re becoming more HBO-like,” he said, citing Netflix’s successful bid to make and distribute “House of Cards,” a new drama series.
“I think the two of us will compete for a very long time; hopefully we’ll make ourselves both better through that competition,” Hastings said at the UBS media conference. It’s possible, that “many people will subscribe to both services because we’ll have distinctive content,” he said.
Clearly Netflix is positioning itself as premium carrier of exclusive content – a pay TV player, rather than a competitor with other OTT aggregators.