Advanced Television

Online, DVR and linear TV viewing all up in UK

December 14, 2011

According to an Ofcom report, over a quarter (27 per cent) of UK Internet users say they watch TV online every week, an increase of three percentage points from 2010 – and higher than any of the other 16 countries surveyed. The popularity of a wide variety of free-to-view catch-up TV services such as BBC iPlayer has helped to drive online TV viewing in the UK.

The UK also saw the largest growth in digital video recorder (DVR) take-up, with over a third (36 per cent) of homes now owning a DVR (a 4 percentage point increase on 2009).  Among the other countries surveyed, the UK is second only to the US, where 41 per cent of households own a DVR.

Overall, TV viewing in the UK increased by 7.6 per cent in 2010 compared with 2009, with the average person watching just over 4 hours of TV per day (242 minutes).  This was the highest increase year-on-year among the countries surveyed, and 31 minutes more than the average of 211 minutes per person.

Categories: Articles, Broadcast, Consumer Behaviour, OTT, PVR, Research