Sky Anytime TV advertising banned

A big TV campaign for BSkyB’s Sky Anytime+ on-demand service has been banned by the UK Advertising Standards Authority after Virgin Media complained that it misled consumers by telling them it was free.

The TV campaign featured a number of characters from the fictional court of Camelot –explaining the benefits of Sky Anytime+ for watching films and TV series box sets ‘for free.’

Rival Virgin Media complained it was misleading, arguing that in order to watch films on the on-demand service, subscribers had to be signed up to a Sky Movies package which comes at an additional cost. BSkyB said the complaint should be dismissed because it ran an on-screen text message explaining that access to content on Sky Anytime+ “depends on Sky TV subscription”.

The ASA said the ad “gave a misleading impression of what was being offered”. It banned the TV ad for breaching the advertising codes on the grounds of exaggeration and for misleading consumers.



You must be logged in to post a comment Login