GlobeCast, a leading provider of video content management and delivery, has signed a deal with premium fashion broadcaster Fashion One TV to bring Fashion One to millions of new homes across sub-Saharan Africa via its capacity on the Astra 4A satellite at 5ºE.
The satellite, which has the most powerful Ku-band coverage in sub-Saharan Africa today, has a footprint that covers an estimated 70 percent of free-to-air, cable, and satellite audiences within Africa from Europe, reaching a community of potentially 50 million television households. It also offers easy reception from dishes that average 90 centimeters.
“We are pleased to be able to extend our reach to a larger audience in sub-Saharan Africa,” said Mick Gleissner, chief executive officer of Fashion One. “This expansion follows our recent milestone of launching our coverage across Europe and northern Africa.”
Fashion One has also recently expanded its coverage via GlobeCast’s capacity on the Astra satellite at 19ºE, reaching 65 percent of cable and satellite audiences in Europe.
“We are very happy to be part of providing a larger footprint for Fashion One across the globe,” said Darby Sanchez, chief executive officer of GlobeCast Asia.
Fashion One joins leading broadcasters such as France 24, TV5Monde, BVN, Voxafrica, and Walf TV in what has become an attractive broadcast neighborhood offering a wide range of general-interest, news, and music channels.
GlobeCast receives Fashion One’s signal in standard definition at its Paris teleport, where the signal is uplinked to the Astra 4A satellite for broadcast over African territories in Ku band.