Advanced Television

HDTVs in over two thirds of US homes

January 5, 2012

Consumer research from Leichtman Research Group (LRG) has found that 69 per cent of households in the US have at least one HDTV set – up from 17 per cent in 2006. Over the past five years, 52 per cent of US households adopted HDTV.

In addition, 48 per cent of HDTV households have more than one HDTV. Overall, about one-third of all US households now have multiple HDTV sets – up from about one-sixth of all households two years ago, and 4 per cent five years ago. Yet, about 45 per cent of TV sets in HD households, and close to 60 per cent of all TV sets in the US, are not HDTVs.

Other findings include:
– 85 per cent with annual household incomes over $75,000 have an HDTV – compared to 67 per cent with annual household incomes of $30,000-$75,000, and 48 per cent with annual household incomes under $30,000
– Mean reported spending on an HDTV set was about $940 – 23 per cent less than two years ago, and about half the reported spending five years ago
– Among those getting HD programming from a cable, satellite, or Telco TV provider, the perceived mean number of channels of HD programming is 75 – up from 53 two years ago, and 28 five years ago
– Less than 3 per cent of all US households currently have an HDTV set that is 3D-capable – and 45 per cent of this group do not watch any content in 3D
– Nearly 80 per cent of adults in the US have heard of 3D TV – of those who have heard of 3D TV, 5 per cent are very interested in getting a 3D TV
– 21 per cent of all households purchased a new TV set in the past 12 months, and 19 per cent of all households plan to purchase a new TV set in the next 12 months

“In just the past five years, over half of all US households have adopted HDTV, bringing the total to nearly 70 per cent of all households having at least one HDTV set” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “While lower prices have helped to expand the base of HD households, and those who have multiple HDTV sets, still close to 60 per cent of all TV sets in US households are not HDTVs — this provides ample opportunity for the sale of more HDTV sets going forward.”

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