US cable communications giant Comcast is taking on online movie and TV service Netflix by launching Xfinity Streampix, a new subscription video service that enables the operator’s Xfinity video customers instantly to view favourite movies and TV shows in and out of the home, including numerous past seasons of current hit shows and full series, to multiple screens and devices including TVs (as a subscription On Demand folder), online platforms and mobile devices.
The new service complements the 75,000 TV shows and movies currently available on Xfinity On Demand, XfinityTV.com and through the Xfinity TV app. To launch Streampix, Comcast has entered into licensing agreements with leading movie studios and programming providers including Disney-ABC Television Group, NBCUniversal, Sony Pictures, Warner Bros. Digital Distribution and Cookie Jar Entertainment, with content available starting this week.
“Xfinity TV is a one-stop source for the most video entertainment on any screen and it just keeps getting better,” said Marcien Jenckes, Senior Vice President and General Manager, Video Services, Comcast. “Our goal is to consistently deliver greater value to our customers and to bring the best anytime, anywhere entertainment on multiple platforms. Streampix is another step moving TV Everywhere forward by giving customers access to an even greater library of popular choices to watch.”
Streampix will significantly increase the breadth of entertainment choices for Xfinity customers in the coming months to include complete seasons of TV series, popular children’s franchises and hit movies available to stream instantly across multiple platforms.
In the coming year, the Streampix service will be available on additional devices such as Xbox 360 and Android-powered devices. Streampix will be included as part of many Xfinity triple-play packages, Blast!+ and Blast! Extra video/high-speed Internet packages, as well as separately for $4.99 a month with other video packages, and enables the company to have greater flexibility with packaging and bundling options.
Xfinity TV also offers a suite of tools to personalise and manage viewing across screens for no additional charge through XfinityTV.com and the Xfinity TV app. Xfinity TV will continue to make more entertainment choices and personalisation tools available across screens and through additional devices in the future.