The UK’s largest independent producer is set to shake up the video-on-demand market by allowing viewers to bypass services such as LoveFilm and Netflix and catch hit shows via its TV app.
All3Media, producer shows such as Skins, Shameless. The Only Way is Essex and Peep Show, has struck a deal to launch a VoD app on Internet-connected Samsung and LG smart TVs.
The company believes it is the first UK indie to go direct to consumers with a TV service, which will launch in the UK this week and in the US within the next month. Viewers will be able to buy and watch shows through the app – which will be branded A3M and carry the strapline “Best of British TV” in the US – initially on a pay-per-view basis.
All3Media commercial director Andy Taylor said the app is being viewed as an experiment to test pricing, appetite and extend the reach of its programmes.
Various pricing models will be tested, from traditional levels such as 49p and 99p per episode to potentially offering shows for free on a promotional weekend. Plans to develop the service will include launching a monthly subscription and season pass option.