Machinima, the entertainment network that started using animated characters from video games, now attracts 166 million monthly unique viewers, who between them watched 1.4 billion videos in February 2012. President and co-founder Philip DeBevoise told MIP the audience was mainly 13 to 34 year-old males, who watch its videos on YouTube.
The company is already self-financing live action shows in sci-fi, comedy and horror, and is now looking at co-productions with broadcasters. AMC produced a web-series of digital shorts called Torn Apart to promote its The Walking Dead series, which generated 6 million views on Machinima in a couple of weeks, said DeBevoise
50 per cent of Machinima’s audience is in North America, 40 per cent in Europe and 10 per cent in the rest of the world. More than 4,000 producers are making content for its network.
Lionsgate has co-financed the second series of zombie comedy Bite Me, after its first run was a hit among Machinima’s audience. Meanwhile, Motorola has sponsored science fiction drama RCVR, whose quality has seen it compared to shows such as X-Files and Lost.