DG deploys Civolution’s SyncNow
April 16, 2012
DG, the ad management and distribution platform, has announced that advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content, using Civolution’s SyncNow media interaction technology.
The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognise the content being played on the ‘first’ screen, the TV, and synchronises with it. Upon synchronisation, specific and relevant content can be triggered to the second screen enabling consumers to benefit from enriched brand engagement, without any interruption to their primary viewing experience.