Announcing its Q3 results, Sky says it is the nation’s favourite digital TV, broadband and home phone provider. Following a record quarter of growth, more than 3.2 million Sky homes now take the ‘triple play’ of services from Sky, equating to around a third of all Sky homes.
Since launching in 2006, the success of Sky Broadband and Sky Talk has made Sky the UK’s fastest growing home communications provider. In the first three months of 2012, these services grew faster than ever. On average, a customer switched their broadband or home phone to Sky every 18 seconds. This resulted in 212,000 new Sky Broadband customers and 220,000 new Sky Talk customers
3.9 million Sky homes now take their broadband from Sky, with over 3.6 million subscribing to Sky Talk. Just under 3.4 million customers also their line rental from Sky.
On top of the rapid growth in home communications, Sky also grew its TV customer base by 15,000. With Sky growing the overall number of homes it reaches (10.5 million), and with those customers taking more products than ever before, collectively Sky homes now subscribe to 27.7 million Sky products.
Jeremy Darroch, Sky’s Chief Executive, said that when the company launched its home communications services, it believed it could be successful by introducing some much needed choice and competition to the market. “I’m delighted that six years on from launch, our customers are still responding in record numbers and that our sustained growth means we’re now the nation’s favourite TV, broadband and home phone provider. And the great news is that millions more customers have the opportunity to get a better experience and save money by switching their broadband and talk to Sky.”