First UK outing for Estrella Damm advertisement
May 9, 2012
For the first time in the UK, Estrella Damm is set to launch the extended, film like version of its incredibly popular advertisement, to mark the start of summer.
Each year for the last three years, Estrella Damm has brought a new take on its 3 min 40 second summer campaign to the Spanish market, telling the story of the ideal summer so successfully, that it has become synonymous with the start of the summer for the Spanish people. Each version of this summer love story is so eagerly anticipated, it trends on Twitter worldwide and even brings tourism and prosperity to the area in which it is filmed.
Now, with the UK market firmly in its sights, Estrella Damm is keen to encourage UK consumers to get into the holiday mood with Estrella Damm and reminisce of holidays in Spain.
Estrella Damm is known for being a trendy, vibrant and passionate beer for people who want to enjoy the taste of Barcelona. Brewed according to the original 1876 recipe, this delicious and refreshing Estrella Damm Lager is the perfect accompaniment to food.
Growing its prominence in the UK market the ‘The Beer of Barcelona’ – Estrella Damm, is hot on the heels of established premium larger brands and is proving its popularity with the UK consumer. 2012 CGA data has confirmed Estrella Damm as the fastest growing premium lager on-trade in the UK with growth of 282% year on year.
The advert is part of a £2.5 million marketing campaign and was shot on the Balearic Island of Formentera against the up-beat sound track Summercat, by Swedish band Billie the Vision and the Dancers.
Two months after the launch of the campaign in Spain the single had been downloaded over 2 million times on iTunes. At the same time, the song reached number 1 on the iTunes chart.
Estrella Damm is marketed internationally as “The Beer of Barcelona”. This positioning is intended as a tribute to the city where the brand was born and remains its spiritual home.