Modern Times Group’s (MTG) Viasat Broadcasting is launching the premium pay-channel Viasat Motor in the Baltic region on 5 June 2012. The channel will broadcast a wide range of international motor sports in both SD and HD.
Viasat Motor will offer viewers a wide range of rights already made available for Viasat’s subscribers, including Formula1, Moto GP, and Nascar, as well as a number of highly popular rights which have not previously been broadcast in the Baltic region. Subscribers will be able to follow GP2, the Speedway World Championship, Rally and Rallycross highlights, F1 Powerboat, Nurbugring and Dubai 24 hour races highlights, as well as other motorsport-related content.
The launch of Viasat Motor adds to Viasat´s extensive Baltic portfolio of highly popular premium sports channels: Viasat Sport Baltic, Viasat Golf and Viasat Premier League HD.
Viasat Motor SD will be available for Viasat Gold package subscribers in Estonia, Latvia and Lithuania. Viasat Motor HD will be available those subscribing to the Viasat HD package.
Karolis Dapkevicius, Head of Viasat Sport Baltics commented: “We are happy to add a new and exciting dedicated premium sports channel to our offering. Viasat Motor will not only attract dedicated fans of motor sports, but also target all sports fans with its races, competitions and programmes. Viasat Motor will complement our existing offering and will strengthen Viasat´s position as the leading sports provider for viewers in Estonia, Latvia and Lithuania.”