Entertainment One joins Industry Trust for IP Awareness
June 29, 2012
Entertainment One, the film and TV distributor, has joined the consumer education body Industry Trust for IP Awareness, adding support to consumer campaigns on the value of copyright to the UK’s film, TV and video industry.
Entertainment One, which reaches a vast range of audiences through its films including The Twilight Saga, now adds itself to the growing 40+ membership of the Industry Trust that spans retail, exhibition, distribution, video entertainment, film studios and digital services.
The distributor’s first burst of activity with the Industry Trust comes in the form of a supportive theatrical trailer linking the Moments Worth Paying For campaign to the upcoming British film The Sweeney, starring Ray Winstone.