Telefonica TV recommendation app
July 2, 2012
From David Del Valle in Madrid
Telefonica in an attempt to boost pay TV consumption, has launched a new mobile application that will inform viewers about just released films available on Movistar Imagenio, its VoD service Videoclub or on DTT.
Called POPCHA!, the app is accessible free of charge through Apple Store to be used initially in iphones but with plans to extend it to other mobile devices.
The service will also make recommendations to viewers about films and will let them know when they are available on TV, online video stores and cinemas as well.
Users will also be able to share comments and connect the service with Twitter and Facebook.