Electronics giant Samsung has chosen Microsoft cloud technology to meet its increasing demand for fast, reliable service, suggesting its decision to adopt Windows Azure to manage its Smart TV infrastructure achieves significant reduction in costs, and an increased capacity to meet its growing customer base and higher productivity.

Samsung provides Smart TV service in 120 countries around the world, and more growth is planned. Samsung needed a solution that could support ongoing, reliable service and its continual increase in traffic. In addition, Samsung did not want to be dependent on specific suppliers. The company tested other products but ultimately chose the Windows Azure as the service infrastructure because it offered the required reliability to meet its mission-critical needs and its planned expansion of service.

Compared with the cost of expanding its in-house IT services, Samsung suggests it achieved a tenfold cost reduction by choosing to manage its infrastructure in the cloud. Samsung attributes this success to the scalability of its IT infrastructure, including Windows Azure, which consistently provides smooth, fast service. The company also observed greater speed of service in Asia, where it sees most of its Smart TV traffic.

“Samsung Electronics’ Smart TV is taking advantage of the unique capabilities of Windows Azure,” said Bob Kelly, corporate vice president of Windows Azure at Microsoft. “Windows Azure gives Samsung the ability to focus on its business rather than having its technical team deal with problem-solving and troubleshooting issues.”

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