Advanced Television

Amazon,Warner Bros. agree distribution deal

July 23, 2012 has secured a licensing agreement with Warner Bros. Domestic Television Distribution to add popular TV shows, including Fringe and The West Wing to its digital video streaming and download service Prime Instant Video.

The titles join the more than 18,000 Prime Instant Videos on Kindle Fire and hundreds of other compatible devices, with the latest deal adding a variety of fan-favourite TV shows including Dark Blue, Alcatraz, and The Whole Truth.

Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, giving Prime members and Kindle Fire customers exclusive access to favourite titles that have been previously unavailable.

“Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.”

Ken Werner, President, Warner Bros. Domestic Television Distribution, said that as more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this gave consumers the opportunity to discover, catch-up, or simply enjoy a favourite series again and again.

Prime customers can access Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including the Roku, Xbox 360 and PlayStation 3 gaming console.

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