ESPN brings ICC Cricket to FOX Australia
August 29, 2012
ESPN Star Sports (ESS), the global telecast and marketing rights partner with the International Cricket Council (ICC), have entered into a cricket distribution agreement for Australia with FOX Sports to carry the world’s premier ICC events through to 2015.
This extends ESPN Star Sports’ syndication and distribution of premium ICC events to more than 218 markets across the globe. The partnership follows ESS’ recent agreements with ESPN International for the Caribbean and Latin America, in addition to Pakistan Television Corporation for ICC events earlier this year.
The latest agreement with FOX Sports is a four-year deal from 2012 to 2015 and covers several ICC events, including the upcoming ICC World Twenty 20 in Sri Lanka, right through to the global showpiece in the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand.