ESPN for cricket
July 8, 2008
ESPN Star Sports has confirmed an eight-year broadcast partnership with Arab Digital Distribution (ADD), the largest pay TV platform management company in the Middle East and North Africa, for all International Cricket Council (ICC) events from 2008 to 2015 – including the global showpiece event of the cricket calendar, the ICC Cricket World Cup due to take place in 2011 in Asia and 2015 in Australia.
Covering all television and new media platforms including internet and mobile, this distribution partnership will make ICC events available to cricket fans across the Middle East and North Africa. These arrangements promise to extend the popularity and reach of ICC events, heightening the international game of cricket to the region and promising unmatched coverage to audiences, while continuing to strengthen its popularity in core cricket territories.
The deal covers the Middle East and North Africa, including Algeria, Egypt, Libya, Mauritania, Morocco, Sudan, Tunisia and Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.