LG technology is based on a proprietary panel design that adds a fourth white pixel to the normal trio of red, green and blue pixels. The screen also includes something LG describe as a colour refiner that is said to ensure colours are consistent across the screen no matter what the viewing angle. LG also argued that its technology means a lower production price for large-panel OLEDs than its rivals.
LG hasn’t firmed up its price just yet but suggests that it will retail at about €9000 (about $11,300). When you recall that Sony’s first entry into OLED was a $2500 laptop for an 11” screen. Some buyers might consider this LG beast as a bargain.