Ericsson has signed a five-year contract with Urho Digital Services Oy (UDS) to manage the playout and media management services for HBO Nordic’s TV content. HBO Nordic, the recently announced joint venture between Time Warner HBO and Persifal International, will bring an HBO TV channel to Sweden, Norway, Finland and Denmark.
Peter Ekelund, Chairman of UDS and the partner with HBO Inc for HBO Nordic, says: “This strategic partnership allows HBO Nordic to bring new, innovative television services to the Nordic countries. We look forward to working with Ericsson, the number one independent playout service provider in the Nordic region. We aim to deliver high-quality TV content with Ericsson as a strong partner.”