Conax strengthens Latin America strategy with additional regional resources, its new brand and multiscreen solution
September 27, 2012
Conax, a global provider of solutions for protecting multi-device content distribution, announced it has strengthened its Latin America strategy, adding additional regional sales, pre sales and support resources. This week at Jornadas Internacionales, the company will introduce its new brand launched recently at IBC Expo to the LatAm market – a highly energized new profile and updated approach for enabling multi-media content distributors to establish their position within in highly diversified markets. Conax will also feature its Conax Xtend Multiscreen solution throughout the show.
Conax Xtend Multiscreen will enable operators of all sizes to easily integrate support for multiscreen and OTT services to broadcast operations. The highly cost efficient solution will considerably reduce time-to-market for delivering new services to connected devices such as Catch-up, Network PVR, VoD, Live broadcast and more.
Revitalised organisation and focus
According to Rohit Mehra, VP Americas, Conax, “In addition to energized new branding and our new multiscreen solution, Conax has a revitalized organisation in place and has added additional resources to its Latin America team. With a well-established customer portfolio, our highly forward-thinking partnering approach and new offerings, Conax is guiding long-term customers looking to define a new roadmap for launching advanced services – ensuring while taking these new steps that their business and content revenues are secure.”
Conax – sustaining the magic of content delivery
What happens when content and audience connect is an everyday magic we all experience. By protecting that connection, Conax helps keep the entertainment and media ecosystem viable. That is sustaining magic; it captures the essence of what Conax does and our strategy moving into the future.
Without content protection there’s no revenue for creators of content, and without revenues there will be no content for the end-consumer. Thus, a marriage of technologies and content sustains the entire pay-TV ecosystem, brilliant from a technology perspective. Capitalizing on Conax’ strong role in markets seeking advanced services, Conax is developing pre-integrated solutions to help our customers succeed in an increasingly dynamic and complex markets, materialized in a new partner and solutions approach.