Advanced Television

William Hill supports ESPN goals app

November 15, 2012

ESPN has reached an integrated sponsorship agreement with William Hill for its enhanced ESPN Goals mobile app in the UK.

Now in its third season and featuring recently-introduced enhancements, ESPN Goals brings UK football fans action and goals from every single Barclays Premier League match – within just minutes of it taking place – for free on smartphone devices.

William Hill will be the exclusive betting partner for the app, which will feature a William Hill ‘bet now’ button – housed on the live scores pages of the app – enabling ESPN Goals users to place bets, in real-time, without leaving the app itself via William Hill.  Live odds will also be pulled directly into the app within a branded betting zone to provide a contextually relevant betting experience.

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