The latest Ericsson Mobility Report reveals that approximately 40 per cent of all phones sold in Q3 were smartphones. Data traffic doubled between Q3 2011 and Q3 2012, and is expected to grow at a compound annual growth rate (CAGR) of around 50 per cent between 2012 and 2018, driven mainly by video.
Ericsson’s research shows that online video is the biggest contributor to mobile traffic volumes, constituting 25 per cent of total smartphone traffic and 40 per cent of total tablet traffic. This puts new requirements on networks to cater for quality anywhere and anytime.
Douglas Gilstrap, Senior Vice President and Head of Strategy at Ericsson, says: “Expectations of mobile-network quality have been elevated by the availability of smartphones and tablets that have changed the way we use the Internet. Mobility is becoming an increasingly significant part of our daily lives; we always have devices within arm’s reach, allowing us instant access to information, entertainment and social interaction.”