Report: OTT to prosper in 2013
December 19, 2012
Analysys Mason predicts that OTT/Connected TV and non-linear TV will continue to force broadcasters/pay-TV and telecoms operators to re-think their strategies in 2013. The take-up of paid-for OTT video services to the TV in the USA and Canada will more than double to 53.1 million households between 2012 and 2017, representing 37.4 per cent of households.
The research company also predicts the take-up of paid-for OTT video services in Europe will reach an estimated 2.3 million households in 2012, representing a mere 0.7 per cent of households. We expect this to increase to 32.2 million, or 10 per cent of households, in 2017. Compared with the USA and Canada, growth in Europe will continue to be constrained by a lower propensity to pay for video services, because of the widespread availability of high-quality free content from public broadcasters.