M-GO launches in beta
January 8, 2013
By Colin Mann
M-GO, the digital entertainment service joint venture between DreamWorks Animation and Technicolor, has confirmed its launch into public beta. M-GO’s pay-as-you-go streaming service helps people find, rent, buy and enjoy digital entertainment on the devices they use and choose – TVs, iPads, tablets, Blu-ray players, streaming players, Macs, PCs and soon game consoles and smartphones.
Consumers in the US can now access thousands of movies and commercial-free TV shows on M-GO – in standard definition (SD) and high definition (HD) – paying only for the movies and TV shows they want without needing to commit to subscription fees.
To make things even easier for consumers, the company has partnered with the world’s leading consumer electronics makers for M-GO to be available as a preloaded service on the hottest new smart devices from Intel, Samsung and Vizio – with new partnerships to be brought to market in 2013 with LG Electronics and RCA. To get started, consumers simply need to open a web browser through Chrome, Safari, Internet Explorer or Firefox – and type in www.mgo.com. M-GO is also available as a free download from the Google Play Android app store.
M-GO has also confirmed a new licensing agreement with Starz Digital further expanding its ever-growing content library. With M-GO, consumers can catch the freshest new movies the same day as the DVD release – including such blockbusters as Dark Knight Rises, The Iron Lady and Ted. They can also buy or rent individual episodes or full seasons of hit TV shows such as The Walking Dead, Glee, Modern Family and Spartacus as well as choose from a deep catalogue of hidden gems and classic favourites. The company has already landed direct content licensing agreements with the world’s leading studios, content creators and distributors including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros. Digital Distribution – with additional content deals already in development.
M-GO is aimed at becoming consumers’ first stop for finding and watching satisfying entertainment content – whether or not they rent or buy from M-GO. The company is confident that it will be able to gratify even the most discerning consumer searches. “However, M-GO is so committed to taking the hassle out of getting great digital entertainment quickly and easily, that it is going further – if M-GO doesn’t have the content, it will help people find it on other media stores including Amazon, iTunes, Netflix and Vudu. M-GO also enhances viewing and entertainment discovery by providing movie trailers, critic reviews from Rotten Tomatoes, Cast and Crew images, filmographies and more – which provide a rich second-screen experience,” says the company.
“The unfulfilled promise of ‘Entertainment Everywhere’ for years has left many wondering if they can get entertainment anywhere. Despite advances in technology and tons of film and TV choices, it still takes more effort than it should to find something satisfying to watch when and how consumers want it,“ said John Batter, CEO of M-GO. “Consumers have become used to cobbling their entertainment options together in order to get a slightly satisfying experience – switching from DVRs to subscription services to cable to media stores take time and effort which takes away from the ability to just sit back and enjoy. At M-GO, we believe consumers deserve a better, simpler, easier, more people-friendly experience and we are on a mission to deliver it – think of us as your Entertainment Wingman.”