Modern Times Group (MTG), the international entertainment broadcasting group, has signed channel distribution agreements in Denmark to make MTG’s TV3 and TV3 PULS free-TV channels available on Telenor-owned Canal Digital satellite pay-TV platform in Denmark for the first time. The deal will also see SBS Broadcasting’s Danish free-TV channels in MTG’s Danish pay-TV offerings for the first time.
These agreements will significantly increase the household penetration of MTG’s free-TV channels in Denmark, whilst also further strengthening MTG’s Viasat pay-TV offering, which now comprises all of the major free-TV channels in Denmark.
Furthermore, following MTG’s acquisition of the remaining shares in the Danish TV 2 Sport A/S joint venture pay-TV channel business, MTG has now rebranded the TV 2 Sport and TV 2 Sport Premier League pay-TV channels as TV3 Sport 1 and TV3 Sport Premier League, and will launch TV3 Sport 2 as a new channel on 5 February 2013.
Jørgen Madsen Lindemann, President and CEO of MTG, commented:
“Our free-TV channels will be far more broadly available, which will enable us to offer significantly enhanced reach for advertisers and compete more closely with the incumbent. At the same time, our pay-TV platform and channel packages not only provide an unrivalled premium content offering, but will now also include all of the major free-TV channels in Denmark for the first time. We are offering more content to more viewers on more devices and platforms than ever before, in order to provide consumers with more choice as to how they access our entertainment content.”