Civolution, a provider of technology and solutions for identifying, managing and monetising content, has revealed that the French media group Lagardère Active is using Civolution’s SyncNow ACR technology to power an advanced interactive app for its free-to-air family TV channel, Gulli.
The app which is initially for use during the advertisement breaks will then be extended for use on the programmes themselves. It will enhance the advertisements by enabling interactions such as games and original content about products. Once extended for use with some programmes, the app will give users the chance to engage in games which relate directly to the content being aired on the main screen. Users will be able to take advantage of the new services on both smartphones and tablets.
“For the new generation of television viewers TV is no longer a lean-back experience. It is socially engaging entertainment,” said Antoine Villeneuve, CEO of Lagardère Active’s French and International TV channels. “We now have the opportunity to interact directly with our audience in ways that are much more personal and intimate. Civolution’s SyncNow is exactly the type of technology needed to achieve this and go beyond simple linear.”