Advanced Television

Lenovo / Sharp smart TVs

June 6, 2013

Lenovo Group has unveiled smart TVs developed with Japan’s Sharp Corp amid reports that the Chinese company is buying Sharp’s TV plant in Nanjing.

Beijing-based Lenovo is planning to sell one million smart TVs online over the next three years, said Chen Xudong, senior vice-president and general manager of Lenovo’s China unit.

“Demand for smart TVs in China is set to grow this year and Lenovo is a top player in the market due to its edge in the information technology industry,” said Chen.

Lenovo launched its smart TV strategy a year ago but failed to make a significant impression with customers. The company said its smart TVs bring “the best user experience” compared to its competitors, but refused to disclose last year’s sales volume.

The company’s new high-end smart TV, scheduled to enter the market in July, was co-developed with Sharp. Earlier reports from Reuters said that the Chinese company is in talks with Sharp to purchase a TV assembly plant in Nanjing, capital of Jiangsu province.

Priced from 1,999 yuan ($325), Lenovo said its product line and sales team would help the company reach more customers.

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