Boku, a specilaist in online mobile payments, has formed a partnership with PlayJam – global platform for games on TV. The partnership brings carrier billing to smart televisions and other consumer electronics around the world, including devices from Samsung, Panasonic, LGE, Vizio, Western Digital, Google TV and VESTEL.
This agreement allows more than 90 Million consumers to use their mobile phone number to purchase games, upgrades and other services on PlayJam’s global marketplace.
“We’re committed to bringing a seamless gaming and payments experience to all of our customers, regardless of market or device, and mobile payments through Boku will play a critical role in that commitment.” said Charles Tigges, Chief Commercial Officer for PlayJam. “In some instances, a customer in the United States might use Boku to checkout on an LGE TV with one of our game publishers. In Germany, a Samsung TV owner might purchase a new game directly from PlayJam using Boku. Regardless of device, market or game title, the reduced friction available through carrier billing offers a great experience for the consumer, and that’s a benefit to everyone.”