As part of its accelerating international expansion, Horse & Country TV, the specialist equestrian sports and lifestyle network, has chosen Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators.
Amagi offers a next generation cloud-based broadcast distribution and playout infrastructure for television networks. The Bangalore-based company runs India’s largest local advertising network playing more than 1 million local ad seconds every month on more than 10 TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.
Horse & Country will leverage Amagi’s Cloudport infrastructure platform to deliver localised channel feeds to current and future markets where the channel is distributed.
The Cloudport platform is designed as a full-featured alternative to traditional channel playout options (like Satellite, Fibre). TV networks can deliver feeds with rich channel branding, diverse language versions and subtitles using Cloudport. The platform can incorporate local advertising and local programme insertion, and will shortly also allow for the insertion of live programming.
Unlike earlier iterations of remote play-out technologies, the platform allows for full monitoring of programme play-out and health of the playout servers at the headends. The playout servers are fully redundant which ensures seamless and fail-safe operation.
H&C TV conducted an extensive review of technology options for international delivery and playout of localised content including satellite, fibre and IP delivery, working with John Wallace of Wallace Broadcast, before selecting Amagi Cloudport as the best solution for its specific needs for international expansion.
H&C TV CEO and Chairman, Heather Killen said: “Future-proofing our channel for multi-platform international distribution has been a key strategic goal for H&C as we expand our presence in new markets. We are confident that we have found in Amagi a partner that will support our development in an extremely flexible and targeted way.”
Baskar Subramanian, Co-Founder Strategy, Investments and R&D with Amagi, said of the partnership, “We believe that cloud-based models are the future of broadcast. Cloudport holistically addresses all the needs of broadcasters for channel playout and is set to become the standard for multi-platform channel delivery, replacing expensive satellite and fibre-based content delivery. We are delighted to announce Horse & Country TV as Amagi’s first Europe-based, international channel and look forward to a long and successful partnership as they continue their international roll-out.”