PeerTV’s set top box has now completed successful field trials with a major telecoms provider in Europe. The PeerTV set top box is a small unit, around the size of a calculator, enabling broadcast content distributed via the internet to be downloaded directly onto a normal TV screen. The service also makes websites such as Facebook and YouTube available via television sets so converging pay TV and the internet.
PeerTV’s technology is being closely watched by a number of global telecoms giants, including both fixed line and mobile operators, offering as it does a new channel to compete head on with national pay TV broadcasters. By using the Internet to stream broadcast content, telecoms providers can reach out to both national viewers and also cross borders to reach an expatriate audience, a factor which will be of interest to commercial advertisers. The system also avoids the need for a costly terrestrial or satellite broadcasting infrastructure, so removing the largest barrier to market entry for new players in the pay TV sector.
Commenting on the results of the field trials Avi Vermus PeerTV CEO said, “This year we rolled out the first major field test involving several thousand set top boxes into domestic homes. The results have more than met expectations. We have a proven, stable system that is easy to use and that delivers on its consumer promise. As a result, we are highly confident that we have the best technology for the market and are ready to move forward – interest amongst major brand mobile phone and local broadcaster providers is high, with discussions now proceeding with partners in Europe, Africa and Latin America.”