The English Premier League and digital sports media group PERFORM have renewed their mobile and Internet clip production partnership, for a further three years.
The renewal, which starts at the beginning of the 2013/14 football season, extends the relationship between the two companies, with PERFORM producing and distributing ‘near live’ match highlights and features for the Premier League since 2007. PERFORM will ingest, edit and encode video clips of all 380 matches per season and distribute to the Premier League’s network of over 40 web and mobile licensees around the world, including NBC, Al Jazeera, Canal Plus and Fox Sports Australia.
PERFORM will continue to provide a fully managed service for the selection, editing and production of uniform videos that include in-match clips, half-time/full-time highlights, previews and round-ups, as well as feature packages. Additionally, PERFORM will provide bespoke language versions for international Premier League licensees where required.
Furthermore, the 2013/14 season will see PERFORM partnering with the Premier League to offer all the Premier League licensees a white label mobile and tablet application. The app will act as a complete, enhanced, live-match ‘second screen’ experience, including all match content as well as dynamically updated live data feeds, all the latest news and full social media integration.
“Demand amongst our licensees for high quality digital highlights and editorial videos continues to grow. It is therefore vitally important that we provide our valued international partners with the content they require in the most relevant formats,” said Paul Molnar, Director of International Broadcasting and Media Operations, Premier League. “PERFORM has consistently proven that it is able to deliver exactly what we and our licensees need across a range of robust and reliable platforms. We are very pleased to extend our relationship for a further three seasons.”
Oliver Slipper, Joint-CEO of PERFORM added: “We strongly value our relationship with the Premier League and the production service we provide remains a core part of our business and is one that we are committed to developing further. We continue to increase investment in the staff, technology and production solutions required to deliver the Premier League to an ever expanding set of geographies and media platforms and look forward to another productive three years.”