Synacor in LatAm push
August 15, 2013
Synacor, a provider of next-gen startpages, TV Everywhere solutions and cloud-based Identity Management (IDM) services, across multiple devices for cable, satellite, telecom and consumer electronics companies, has been selected by Grupo TVCable Ecuador, Ecuador’s largest cable operator and founding member of TEPAL, for consumer portal and email services; trials commencing later this year with TV Everywhere in phase two. This agreement cements Synacor’s commitment in Latin America, bringing content, personnel and, eventually infrastructure to the market.
Synacor’s partnership with Grupo TVCable Ecuador marks the company’s most significant foray into Latin America. The company says that with approximately 50 million high-speed Internet households in Latin America, there is a clear opportunity for Synacor to expand its reach in Ecuador and beyond.
According to the Latin American Council of Multichannel Advertising (LACMA), pay-TV grew in all Latin American countries in the past year, and today more than 55 per cent of Latin Americans have access to the pay-TV (April, 2013).
“With Latin America not only one of the fastest growing and largest economies in the world, but also surging in high-speed Internet use and mobile device proliferation, Synacor is thrilled to have a partner in the marketplace, Grupo TVCable Ecuador, one of the largest and most influential providers in Latin America,” said Synacor CEO, Ron Frankel. “
As part of the trial, Grupo TVCable Ecuador’s high-speed Internet subscribers will gain access to the consumer-facing, Spanish-language portal. Synacor’s email services will be available to new subscribers.