Disney VoD for China’s Tencent
September 10, 2013
Under terms of the deal, Hollywood VIP will have access to about 1,500 Disney, Pixar and Marvel movies, including The Avengers, Toy Story 3 and Pirates of the Caribbean, among others.
New Disney releases would also be available on transactional VoD, the same day as their packaged media street date. SVoD access is limited largely to catalogue content.
“With its extensive user base and wide range of platforms and content, Tencent is ideally placed to drive the growth of the Chinese digital distribution market and meet increasing consumer demand, supported by some of Hollywood’s biggest studios,” Sun Zhong Huai, VP of Tencent, said in a statement.
Disney is preparing to open a Shanghai amusement park, so whilst the deal pales in comparison to its content agreement with Netflix, it will provide a valuable boost for the media giant’s brands in the East as the park opening draws nearer.