As anticipated by advanced-television.com, US retail group Target has confirmed that Target Ticket, its new digital video service, is available to guests nationwide. The service enters a crowded market, competing against the likes of Walmart-backed Vudu, Amazon and Netflix.
Target has partnered with Common Sense Media, a San Francisco-based non-profit organization best known for its reviews of movies and television shows. Through the partnership, Target Ticket gives guests access to thousands of reviews, making it easier for parents to choose the right content for their children. In addition to an overall quality rating, guests can set filters according to age-appropriateness, level of violence, profanity, MPAA and TV Parental Guidelines, putting guests’ in control of the content they deem appropriate for viewing. Parents can customise a profile for each family member, allowing multiple viewers to watch their preferred content simultaneously on different devices.
“Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target. “Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target’s entertainment offerings – a premium selection of the newest titles plus exclusive content, all at an affordable price.”
Additional Target Ticket features include:
Target Ticket is currently available on PC and MAC, Android and iOS, Roku, Xbox, Samsung televisions and Blu-Ray players, with availability on additional devices in the coming months. Guests can visit TargetTicket.com to access the service or download the Target Ticket app through the App Store or Google Play.