Advanced Television

PrivateTV set for October launch

October 8, 2013

Colin Mann @ MIPCOM

European adult entertainment specialist Private Media Group is to launch a new adult entertainment channel — PrivateTV — later in October.

The international version of the channel will be available on Eutelsat Hot Bird 13B while a French language version, PrivateTV France, with substantial original short-form French language programming, will be available separately.

Private´s CEO Charles Prast said that simply put, PrivateTV and PrivateTV France were “Exclusive, Original and Addictive”, suggesting that with a refreshing scene-driven format, thematic scheduling and the iconic Private brand, it delivered the promise of the on-line experience to the TV, the only platform which can adequately convey the quality of its content. “Of course Private has been in the European broadcast market for over a dozen years and is already a library and branding partner with Playboy Plus who operates and distributes Private Spice. We expect Private Spice and PrivateTV to be complementary in the market,” he added. “Private has always focused on innovative operator friendly strategies to provide entertainment to their viewers and the launch of PrivateTV is a further endeavour in this direction.”

In addition to exclusive scenes from Private and its content partners, the channels will see the launch of new shows such as Private Investigations, Private Stars, Private VIP Pass and Private Hotline.

Private will be working in close cooperation with tmc Content Group, a stakeholder in this new venture and through its subsidiary tmc Content Group GmbH in Berlin, the leading German language adult broadcaster and telemedia service provider.

“tmc is already well positioned for over a decade as the dominant provider of compliant adult themed broadcast channels and telemedia services content in the DACH [ European countries with German-speaking majorities] market. Our association with Private, an existing preferred content supplier to tmc, will be further enhanced by this venture,” said Andreas Fischer, tmc`s Managing Director..

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