The Weather Company has confirmed the launch of its first online video platform: Weather Films. Developed to appeal to today’s time-strapped audience, Weather Films are short episodes available to watch and share on smartphones, tablets, Web and the extensive Weather Channel suite of apps. The content, all available in HD, raises awareness of key climate, conservation and human issues.
Patrick Vogt, president of The Weather Company International, said, “Science and great story-telling make up our core at The Weather Company. Combined with the fantastic industry growth trend of video and the evolution of consumer viewing behaviour, this has resulted in the creation of Weather Films. Weather Films is a prime example of rich content in a more engaging and immediate medium and a brilliant portrayal of our interaction with the forces of weather and the environment.”